One sale pays for more than one attempt
If a share of prints dies, every sold part has to cover the attempts that did not make it. At a 4% failure rate you are printing about 1.04 attempts per sale — small, but not zero, and it grows sharply as the rate climbs.
How much a dead print costs depends on when it died. A print that fails on the first layer wastes almost nothing; one that fails at the last wastes everything. That is a single number in the app, and you can set it yourself.
The honest way to use it
Failure rate belongs to the printer, not to the part: it is a property of the machine and how you run it. Guessing it high makes every part look expensive; guessing it low is how a workshop discovers at the end of the year that it worked for free.